Similar to Hong Kong, Tokyo, and Seoul, you can find all the Western brands in Taipei with crazy markups (in comparison with the US), so it’s best to stick to Asian brands. I hang out mostly in the Eastern side of Taipei so this is my point of view. Some places I mention are chains and have locations throughout the city. I shop mostly for beauty and housewares in Taipei and don’t go near the cutesy little things I used to find at the nightmarket that were since thrown out.
- Tax Refund: With a foreign passport, you can apply for a sales tax refund if you spend over 3000 NTD (~$93) at an authorized retailer (details). Often the refund isn’t worth the trouble of remembering your passport.
- Pay in local currency: All the places I mention are credit card friendly. If you’re not paying with an Amex or Discover and using Visa or Mastercard, you may be asked if you want to pay in USD or local currency. Always chose local currency and I hope you have a foreign fee free card. More reading: What is dynamic currency conversion, which card to use
The yellow road running East/West is Zhongxiao E Road. There are many boutiques, cafes, and restaurants in the alleys around this road. I’m using the MRT stations for reference but if you’re pressed for time, take a taxi.
- Starting with the Zhongxiao Fuxing MRT Station, you can find Japanese department store, Sogo, at the SW and NE corners. The NE corner is the original Sogo and I like to browse/meet people there beyond the It’s a Small World clock. There is also a large Watsons next to it and more boutique shopping and eating in the alleys behind it. The SW corner is the high-end luxury Sogo — with a Din Tai Fung in the basement.
- Walking East, you get to the Dunhua S Road intersection which has the Zhongxiao Dunhua MRT Station. Look two blocks SE and there is an office building with an Eslite bookstore at the lower and basement levels. This houses the 24/7 bookstore. I also like Eslite for their boutique/stationary — which isn’t 24/7 but still open pretty late. On either side of Zhongxiao E Rd east of Dunhua, you’ll find local Taiwanese department stores and lots of retail stores like Daiso, Zara, Uniqlo, etc. I normally come here for the Innisfree, a Korean skincare brand (more on this below). There is also a Mos burger and Cosmed in the alley.
- If you go further east on Zhongxiao E Rd, you enter the new Xinyi district (Taipei City Hall MRT Station) which has Taipei 101 and many standalone department stores — Breeze, multiple Mitsukoshis, Uni-Hankyu (check out their food court – Tim Ho Wan, ramen, bakeries, etc.), 101 Mall, Bellavita, and ATT 4 Fun (Totoro). There are walkways that connect these buildings either under or overground, which is helpful if it’s raining outside.
On to the shopping.