If you’re interested in a beauty box, the Allure Beauty Box has been impressive. I subscribed in December 2017 when I heard of the January spoilers (a full size $85 Sunday Riley serum). They have a good balance of prestige and non-prestige brands. Value-wise, it is easy to pick 1-2 products in the box that exceed the $15/monthly fee*. The box contains a booklet that explains each product and discounts for the full size. You can go month to month, which is what I do.
A sample of what’s been in my boxes:
- October 2018: 7 products. Sunday Riley x 2, Caudalie, Hourglass mascara, YSL lipgloss, etc. Valued at $86.
- September 2018: 5 products, 2 were full size. Drunk Elephant Babyfacial, full size MAC lipstick, Tarte x 2, IGK, etc. Valued at $66.
- August 2018: 6 products, 2 were full size. Laneige, Caudalie, Eyeko, etc. Valued at $69.
- July 2018: 8 products, 1 was full size. Olay, Ouai, Sunday Riley, etc. Valued at $110.
- June 2018: 5 products, 3 were full size. Kat Von D and Ole Henricksen. Valued at $69.
I prefer skincare and I like when the products are prestige brands or interesting products from the smaller/mass brands. I don’t wear makeup often but the offered brands tend to be prestige (like Make Up For Ever, MAC) and/or a product that I would actually use (like highlighter or lip product). Hair products are not in every box. No perfume samples to date!
Perhaps a part of their success is not customizing their boxes like their competitors below (excluding color variations for makeup). Spoilers are usually available, e.g., here is November’s. I like the spoilers – no surprise needed here.
Signup link through Allure (they have gift subscriptions)
My referral link
* – first box is $10, subsequent boxes are $15 each. One year is $150. I tried cancelling after 2 months and they offered me 4 boxes for $10.
Signup through Amazon (While you may get an older box as first box and don’t get a $5 discount on your first box, you don’t have to deal with Allure’s customer service. Not that I had issues with them when trying to cancel via e-mail. Recommended if you have issues with getting mail as you’ll be dealing with Amazon and it also sounds like they ship faster.)
- Birchbox:$10/month. I did Birchbox for a bit, stopped, restarted, and then stopped again after they devalued their program. Birchbox is still quite good for shopping, especially during November sales, for discovery kits and value sets. I like higher end brands and while Birchbox sells them, their customized boxes don’t consistently have them. Is the box worth the $10? Not to me. The brands also tend to repeat, which is not a good thing when it is not an appealing brand. I also think there is room to improve the website, which in my opinion, is hard to shop and lacks filtering/sorting functions that are common in most other sites.
Sephora Play: $10/month. This was super exciting when it initially launched and registration was limited but it fizzed out for me and I cancelled after 10 months. It had too much makeup/perfume, some skincare that wasn’t appealing, Sephora Collection products, or it started repeating. This is great for someone who isn’t picky. I ended up selling most of what I got. A non-committal alternative is buying the Play boxes that aren’t monthly or past monthly boxes when Sephora clears them out.
All images from Allure.com